Why is the Wrong Name Showing When I Call?

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Why is the Wrong Name Showing When I Call? (Caller ID Name / CNAM)

In Australia, WTCO sets your outgoing caller ID number — not the name. The name that appears on someone’s phone when you call (often called CNAM or Calling Name) is determined by the recipient’s device, their carrier databases, or third-party lookup services.

Result: Your business name can show incorrectly even if your WTCO settings are correct.

Common Causes

  • Your number was previously registered to another business.
  • Online business listings still link your number to an old name.
  • Mobile devices pull name data from Google Maps, Apple Business Connect, or caller ID apps.
  • Carriers or directory services have not updated their records.

How to Correct It

You cannot change CNAM directly through WTCO, but you can update the databases that feed it. Follow these steps:

1. Google Business Profile (Android & Google search)

  • Go to: https://business.google.com
  • Search your phone number in Google.
  • If the wrong name appears, claim the listing and update Business name, address and phone.

2. Apple Business Connect (iPhone caller ID)

  • Go to: https://businessconnect.apple.com
  • Sign in with or create an Apple ID.
  • Search your number, claim the location, and update the details to match your Google profile.

3. Truecaller (crowd-sourced caller ID app)

4. Hiya (used by some carriers)

  • Go to: https://hiya.com
  • Under Support, choose Request Name Change and submit your number and correct name.

5. Other Online Directories

  • Search your number in Yellow Pages, White Pages, and TrueLocal.
  • Update or remove any outdated entries.

How Long Will it Take?

Updates to online databases may appear in a few days; carrier ecosystems can take a few weeks. Some recipients may continue to see the old name until they refresh or edit their saved contacts.

WTCO Tip: Keep your business name, number, and address consistent across all platforms to avoid CNAM issues.

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